Zyklus
UX/UI Design - Mobile
Overview
There is an increasing demand for eco-friendly fashion. Shoppers, especially younger generations, want to spend their money with retailers whose brand values mirror their own personal views. This means socially conscious, ethical, organic, natural and sustainable. However, a dedicated platform facilitating direct connections between customers and designers is notably absent. This study explores Zyklus' role in curbing fast fashion waste and ensuring better working conditions, while also highlighting the environmental, social, and personal significance of upcycling.
Role
Research,
Design, Prototype
Team
Devi Chandra
Karren Suryajaya
Patricia Fnu
Duration
5 weeks
Tools
Figma, Photoshop
Problem
Textile production contributes more to climate change than international aviation and shipping combined. More than $500 billion of value is lost every year due to clothing underutilization and the lack of recycling. The growing demand for ethical fashion remains hindered by the absence of a dedicated platform.
Research
We started off the project by defining a research plan by setting out initial thoughts on goals, methodologies, participants and timeline. This research plan seeks to provide a comprehensive understanding of the target audience, market dynamics, and competitive landscape.
Competitor Analysis
Value Proposition
User Interviews & Online Surveys
We conducted user interviews and surveys with the intended target audience, to gain valuable insights into their perspectives, habits, and attitudes related to upcycling, thrifting, sustainable fashion, and conscious consumption.
Generally, people said they would recycle more if it was easily accessible, and a lot of them wasn't sure where to find locations for textile recycling. People love going to thrift stores and occasionally donating old clothing.
Accessibility
Users emphasized the importance of easy access or method to recycle textile
Personalization
Users indicated interest to reimagine and optimize their existing wardrobe through upcycling.
One of a Kind
Users expressed a desire for unique upcycled collections that reflect their fashion style.
Community
To actively contribute to local designers' growth, enhancing the sense of community engagement.
Participant #1
" Zyklus makes fashion about more than just looks. It's a way for me to support local designers and live my values. "
Project Goals
We started defining the main focus of the project by analyzing the user and business goals combined with technical considerations. We wanted to have different points of view to gain a more comprehensive idea of the objectives.
1
Seamless Progress Tracking
3
Personalization at the Core
2
Intuitive User Experience
4
Platform for Inspiration
Persona & User Journey
Based on the research findings, our target audience consists of:
Inspired Innovators, young millennials who prioritizes forward-thinking and innovation, Enthusiastic Experts that are vocal about sustainable living,
Considerate Environmentalists with a mainstream view on sustainability, and the Reserved Rationalists that prioritize value and convenience above anything else.
Claire, Francis, and Jason have been defined as the personas that would represent the user archetype for future decision-making and the development of the design.
Task Flow
We started empathizing with Claire by creating a task to understand how she would upcycle her clothes using the app.
Claire wants to refresh her wardrobe by upcycling and proceeds to open the app and browses.
User Flow
To further study how Claire would interact with the app, we defined a few scenarios: viewing the design progress of her project, exploring designers' portfolio and profile before creating a new project.
Sketches & Wireframes
Finally, we synthesized our best ideas and moved forward into the wireframing process. Aligning the design with user preferences and needs identified during the research phase.
Design Specification
Zyklus wants to be a positive, friendly brand. A green color palette is easily associated with growth and progress. It also suggests nature and environment which ties in with the core idea of our brand.
Logo
Typeface
Color Palette
UI Design
The wireframes is translated into the final design, which embodies all the visual explorations of colors, moods, and styles.
Splashscreen and Sign In/Sign Up
Onboarding
New Kit Order
Style Quiz
The Style Quiz feature empowers users to effortlessly define their unique fashion preferences. By inputting accurate body measurements, clothing sizes, and selecting preferred styles such as casual or business casual, users create a personalized profile. Adding favorite clothing brands refines the experience, allowing the app to generate tailored recommendations that resonate with the user's individual taste.
Connect with Designers
The Connect with Designers feature establishes a direct line of communication between users and their chosen designers. This facilitates effortless discussions about the user's envisioned upcycling projects, enabling them to convey specific preferences, modifications, and design concepts. Through this one-on-one chat, users can collaborate closely, making the process of transforming their clothing items into unique, personalized pieces intuitive and enjoyable.
Real Time Tracking
The feature offers users transparency and peace of mind throughout their upcycling journey. It allows them to follow the progress of their Zyklus Kit, from its reception at the facility to its journey to the designer. Users are kept informed about the status of their design, whether it's approved or requires modifications by the designer. Finally, the feature provides an anticipated timeline for the return of the completed upcycled package, ensuring users stay informed every step of the way.
Usability Testing
Once the prototype was ready, we conducted a usability testing with a group of participants. We asked them to complete a few tasks on the prototype to observe how users interact and navigate within the app.
Observations
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80% of users appreciated the Style Quiz feature due to the personalization it offered
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90% Users loved the direct communication with designers that the app enables, making collaborations smooth and enjoyable
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Users found the app's navigation intuitive
Insights
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Some users suggest adding estimated completion dates for projects
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Users would like the option to select the size of the Zyklus kit to accommodate for different sizes of shipment
Takeaways
With Zyklus, our aim was to illustrate that upcycling and sustainable fashion can be approachable, enjoyable, and budget-friendly. Furthermore, we recognized the gap in the market for a dedicated sustainable fashion platform and worked to provide a solution for people who care about the environment and their clothing choices.